ANDREW GILES MP
SHADOW MINISTER FOR MULTICULTURAL AFFAIRS
SHADOW MINISTER FOR CITIES AND URBAN INFRASTRUCTURE
SHADOW MINISTER ASSISTING FOR IMMIGRATION AND CITIZENSHIP
MEMBER FOR SCULLIN
The vaccination campaign must work for everyone.
Labor remains concerned that the Morrison Government hasn’t learned the important public health lessons from last year.
It’s unclear what evidence informs this new campaign, what engagement there’s been to harness the understanding and strengths within multicultural communities and there are already reports of issues with translations.
To ensure that everyone is informed, and everyone can be safe, the following questions need to be answered:
What research informed the campaign?
Who was consulted within multicultural communities?
Was the Culturally and Linguistically Diverse Communities COVID-19 Health Advisory Group involved the creation of the campaign, or was campaign material for multicultural communities included as an afterthought?
Who did the translation work, and were they briefed to translate literally or ensure the message was appropriately conveyed?
What research has been undertaken into the sources of vaccine hesitancy in multicultural communities and have they tested whether this messaging actually addresses this?
Have they done any testing to see whether these ads actually change behaviour?
We are five months into the rollout, but only 8 per cent of Australians are fully vaccinated because the Prime Minister didn’t consider it a race.
His stubborn incompetence has left Australians exposed, and culturally and linguistically diverse communities remain in the dark.